Onboarding

1.0 2.0 3.0

Sharing Access

Providing access to ad platforms and data

Total days:

1.1

Share Ad network access with Churney

Your marketing team should give Churney required permissions for your ad networks and optionally MMP.

Total days:

Your team:

Marketing

1.2

Connect your data to Churney

After going through our article about 'What to be aware of before onboarding Churney', your data engineer will prepare the data and connect it to Churney.

Total days:

Your team:

Data

1.3

Tag your data for Churney’s model

Together, using our data tagger tool, your data engineer will help us map and tag critical events in your data so we can build your prediction model.

Total days:

Your team:

Data

1.4

Data Validation

We’ll share some aggregate metrics to ensure everyone has a consistent understanding of revenue and active user figures. This alignment is essential for our models, signals, and success measurement to work effectively.

Total days:

Your team:

Data

Building the Model

Churney will build a predictive LTV model using your data and assess the potential impact on your business.

Total days:

2.1

Sit tight while we build your model

Our data science team will train your prediction model on the entirety of your data and start producing revenue and engagement events statistics.

Total days:

Your team:

Churney

Milestone #1

2.2

Assess the size of your business opportunity

We present our initial predictions for you, agree on the key metrics and parameters for the initial experiment campaign.

Total days:

Your team:

Churney

Signal and Campaign Activation

We activate Churney’s predicted LTV signal in your ad platforms, launch and monitor campaigns performance closely, and continuously optimize throughout the experiment to ensure accurate measurement and maximum impact.

Total days:

3.1

Optimize the signal volume

We monitor post conversion signals sent by Churney to the ad network directly or through your MMP and account for losses of signal.

Total days:

Your team:

Churney

Milestone #2

3.2

Launch our experiment

Your marketing team replicates your business as usual campaign and configures Churney’s signal as a custom event within the ad network’s experiment framework. The experiment is then launched.

Total days:

Your team:

Churney

3.3

Learning Phase - Frequent Checks & Updates

During the learning phase our team conducts frequent checkups, including volume & audience lift and if required model updates.

Total days:

Your team:

Churney

3.4

Optimize the experiment and run the campaign

Monitoring signal volume & performance anomalies.

Total days:

Your team:

Churney

Milestone #3

3.5

Summarize the experiment

Upon stoping the experiment we allow cohorts of acquired users to mature for an additional period of 14 days, after which we conduct an official experiment summary meeting.

Total days:

Your team:

Churney

From onboarding to running an experiment.
Churney's Pilot in 3 simple steps.

Modeling

Analyzing data and building predictive lifetime value models

Sharing

Providing acces to campaigns, historical user and revenue data

Activating

Sending predictions to ad networks for optimization

Building the Model

Signal and Campaign Activation

Optimize your customer Acquisition and Retention for maximum Lifetime Value.

From onboarding to running an experiment.Churney's Pilot in 3 simple steps.

Modeling

Analyzing data and building predictive lifetime value models

Sharing

Providing acces to campaigns, historical user and revenue data

Activating

Sending predictions to ad networks for optimization

Sharing Access

Building the Model

Milestone #1

Signal and Campaign Activation

Milestone #2

Milestone #3

Optimize your customer Acquisition and Retention for maximum Lifetime Value.

From onboarding to running an experiment.
Churney's Pilot in 3 simple steps.