Optimize marketing towards predicted LTV.
Your data has incredible value. Our AI unlocks it.
Trusted by leading marketing and data teams globally
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Churney brings true value-based bidding to ad platforms. Our causal machine learning models analyze your first-party data - fully anonymized and privacy-safe - to predict the Lifetime Value (pLTV) of every customer. We then send this as a conversion event to your ad platforms, allowing you to bid towards real customers value.
Churney helped us move past short-term signals and tap into our users' real long-term value.
"Churney has improved our advertising efficiency. By optimizing for predicted long-term value, we increased ROAS by 33% while gaining scale. The impact was so clear that we’ve now rolled out Churney’s conversion action across our Google account. Beyond that, Churney has enabled us to launch and scale new product categories that we couldn’t advertise before. It’s transformed the way we approach growth."
"Implementing Churney’s predictive LTV model has been a game-changer for our user acquisition strategy. By identifying high-potential subscribers early, we’ve not only increased the lifetime value of our customers but also significantly improved retention rates and overall campaign performance."
“The key to success is to identify potential high-value customers swiftly and channel marketing budgets towards acquiring them. Our partnership with Churney was crucial in fueling Meta’s machine-learning algorithm with pLTV values.”
“By optimising our campaign for the predicted Lifetime Value event, we were able to attract higher-value users, provide better signals to Meta’s algorithm, and increase our return on ad spend. We will pursue this strategy for future campaigns.”
"Churney’s value is really embedded into the core of our business. It's not a single dashboard that is occasionally accessed. Every person in management, marketing, and other teams access their own relevant dashboard based on Churney’s decision engine outputs to make data-driven decisions."
Churney helps businesses keep customers around by using advanced AI to predict who’s at risk of leaving and what will keep them engaged. We take the guesswork out of retention, making sure i) the right customers ii) get the right message iii) at the right time. Plus, we integrate seamlessly with your marketing stack, so you can level up your retention strategy without changing your workflow.
Your data warehouse has incredible value. Our causal AI helps unlock it.
01 Connect
Get started smoothly with minimal effort.
02 Model
Proprietary machine learning models trained on your data.
03 Optimise
We only work with you if ROAS is increased by double digits.
