Churney predicts each customer’s Lifetime Value and sends it to your ad platforms so you can bid towards it. ROAS climbs. You scale.
Trusted by leading marketing and data teams globally
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Ad platforms optimize towards early conversions — but your customers' true value unfolds over months. Churney's causal ML models analyze your first-party data (fully anonymized, privacy-safe) to predict each customer's Lifetime Value. We send this as a real-time conversion event to Meta, Google, and TikTok — so your campaigns bid towards real long-term value, not just day-7 proxies.
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"Churney helped us scale our campaigns without sacrificing efficiency. By focusing on predicted long-term value instead of early conversions, we doubled new customer volume and improved ROAS by 190%. It’s now a core part of how we run performance marketing."
"Working with Churney allowed us to test a smarter approach to campaign optimization — one that focuses on users’ long-term value rather than just early conversions. It’s an exciting direction for improving efficiency and user quality in performance marketing."
“By optimising our campaign for the predicted Lifetime Value event, we were able to attract higher-value users, provide better signals to Meta’s algorithm, and increase our return on ad spend. We will pursue this strategy for future campaigns.”
"Many companies promise improved ROAS, but Churney actually moves the bottom line. We saw immediate improvements in efficiency that allowed us to scale without second-guessing."
"When we evaluated Churney, we focused on three criteria: Could they construct a predictive signal with appropriate calibration? Could they integrate it reliably into our data pipeline? And could they measure the outcome without bias? They delivered on all three."
"Churney helped us move past short-term signals and tap into our users' real long-term value."
"Implementing Churney’s predictive LTV model has been a game-changer for our user acquisition strategy. By identifying high-potential subscribers early, we’ve not only increased the lifetime value of our customers but also significantly improved retention rates and overall campaign performance."
"Churney has improved our advertising efficiency. By optimizing for predicted long-term value, we increased ROAS by 33% while gaining scale. The impact was so clear that we’ve now rolled out Churney’s conversion action across our Google account. Beyond that, Churney has enabled us to launch and scale new product categories that we couldn’t advertise before. It’s transformed the way we approach growth."
“The key to success is to identify potential high-value customers swiftly and channel marketing budgets towards acquiring them. Our partnership with Churney was crucial in fueling Meta’s machine-learning algorithm with pLTV values.”
"Churney’s value is really embedded into the core of our business. It's not a single dashboard that is occasionally accessed. Every person in management, marketing, and other teams access their own relevant dashboard based on Churney’s decision engine outputs to make data-driven decisions."
Your data warehouse has incredible value. Our causal AI helps unlock it.
