Optimize the LTV of your customers

Unlock the potential of your data with automated causal machine learning

Churney enables B2C companies to grow profitably by acquiring the best possible new customers and maximizing the LTV of their existing customers

Highlights

54%increase in ROAS for Single.dk (Acquisition)
20%increase in ROAS for Codeway (Acquisition)
5:1ROI for Simple Feast (Retention)

Our solutions

01Acquire the best possible new customers

Fast and reliable LTV predictions are an essential building block for a ROAS focused user acquisition strategy. Our deep causal ML models ensure predictions that are accurate, and robust to drift and changes in environment, allowing you to:

Directly optimize your user acquisition campaigns for what matters most by feeding our LTV predictions to Meta and Google
Focus your ad spend on the campaigns that drive the most predicted LTV, and quickly switch off underperforming efforts

02Maximize the LTV of your existing customers

Retention is difficult to get right, but essential for long-term success. With our causal ML based treatment effect predictions, you can ensure that you're always giving the right treatment to the right customer at the right time:

Predict churn before it happens, and more importantly, predict how to best counteract it
Understand which incentives will work best at each step of your customer's journey
Effectively retain customers and maximise their LTV

Selected clients

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